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Small Screen Advertising
User Touchpoints Experience Analysis
AI was used to scrub hundreds of thousands of potential customers to identify homeowners who are likely movers/homebuyers. This is an internal document – a user experience teardown of all customer touchpoints in a door-to-door and direct mail marketing campaign. Funnel strategy, retargeting, and email communications examples abound.
Small Screen Advertising
USER JOURNEY & TASKFLOW ANALYSIS
Quarterly breakdown for two personas/user archetypes: leveraging retrieved data and interviews to map all touchpoints, rate emotions, identify opportunities, and make product improvement recommendations based on revenue impact vs dev intensity.
DOWNLOAD THE PDFQuarterly breakdown for two personas/user archetypes: leveraging retrieved data and interviews to map all touchpoints, rate emotions, identify opportunities, and make product improvement recommendations based on revenue impact vs dev intensity.
