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User Touchpoints Experience Analysis

AI was used to scrub hundreds of thousands of potential customers to identify homeowners who are likely movers/homebuyers. This is an internal document – a user experience teardown of all customer touchpoints in a door-to-door and direct mail marketing campaign. Funnel strategy, retargeting, and email communications examples abound.

Small Screen Advertising

USER JOURNEY & TASKFLOW ANALYSIS
Quarterly breakdown for two personas/user archetypes: leveraging retrieved data and interviews to map all touchpoints, rate emotions, identify opportunities, and make product improvement recommendations based on revenue impact vs dev intensity.


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Full stack frontend web & graphic design skillset. Digital marketing, customer engagement and audience retention.

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